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Just like the name ‘Old No. 7,’ the history of the label is a bit of a mystery. Some say they chose the color to mourn Mr. Jack’s death; others don't think they chose it for any reason at all.
They may never know for sure, but Jack Daniel's are certain this label was one of the very first times it was predominantly black.
The second bottling in the Jack Daniel's Legacy Edition Series is a return to one of the first instances of Jack's iconic black label.
It's a symbol of the enduring spirit, an ode to Mr. Jack's color of choice and, well, just a good bottle of whiskey.
So enjoy a sip or two of Jack Daniel's history.